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I host beverage-focused dinners, workshops. I am a wine, spirits, travel, and food writer, restaurant and beverage consultant, wine educator, and event host and speaker. A multi award winning tequila, Avión is crafted with a simple philosophy; we are committed to creating a single origin tequila that embodies the best of craft processes to ensure the natural, rich, and roasted flavors of the Avión agave. In another major acquisition in the world of tequila, Avión is now owned by Pernod Ricard. Company Brief. Avión Añejo is aged in former whiskey barrels for two years, 2x longer than most. Increase of Pernod Ricard's shareholding in Avión Spirits LLC to a significant majority stake Pernod Ricard USA has completed the acquisition of a significant majority stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión. Ken Austin and Jeezy If you want to learn about how to build a successful corporate brand, you should ask Ken Austin, the Founder and Chairman of Tequila Avión… To find out more about responsible consumption, visit, You must be of legal drinking age in your country to visit Tequila Avión. The low temperatures perfectly caramelize the agave, bringing out the natural sweetness and rich flavors. “Today, just go into any bar in America and you will see…consumers ordering tequila.” The numbers, as has been reported before, prove this. Ken Austin thought that landing his spirits brand Tequila Avion a part of the story line on HBO's "Entourage" would instantly accelerate the business. Bacardi has agreed to buy out Patron Spirits International in a deal valuing the top high-end tequila maker at $5.1 billion, highlighting the appetite big drinks groups have for the Mexican spirit. The finish is gentle with delicate fig notes. A multi award winning tequila, Avión is crafted with a simple philosophy;we are committed to creating a single origin tequila that embodiesthe best of craft processes to ensure the natural, rich, and roasted flavors of the Avión agave. CASA DRAGONES AVIÓN Casamigos El Tequileno DeLeÓn Tequila CINCORO CÓdigo 1530 Villa One Tequila All Tequila NEW & LIMITED New Releases Limited Editions Celebrity Tequila Brands TEQUILA GIFTS Custom Engraved Tequila Glassware Accessories Subscriptions Corporate Gifts BY TYPE Luxury Sipping Tequila Añejo Blanco Reposado Mezcal BY PRICE The latter barrels were containers which were first used for bourbon aging, and are smaller than the French oak ones. The biggest asset of Tequila Rose is its flavor. In 2011, Pernod Ricard was given global distribution rights by Avión, in addition to becoming a minority shareholder. Tequila Avión Reserva 44. At the time, every person told me I was crazy and tequila was not a huge growth category,” Austin explained. The Avión story begins in the small town of Jesus Maria, Mexico. “The distillery will remain in place with no changes or corner cutting as you typically see in this space. It’s written right into the NAFTA agreement: “Canada and the United States shall recognize Tequila and Mezcal as distinctive products of Mexico.” Pine cones. by Tequila Avión, New York, NY. $21.99 $ 21. Now, the company is being acquired by Pernod Ricard (Credit: Tequila Avión). (Perhaps they like it a bit too much—a few too many shots almost cost Vince a role in a movie.) After distillation, Avión undergoes our proprietary ultra-slow filtration, that takes up to ten times longer. It's required that añejo tequila be aged for just one year, but Avión makes sure its añejo stays in the barrels for two years. All Rights Reserved, This is a BETA experience. Tequila Avión (NOM 1416, DOT 138) is produced in Jalisco, Mexico from the Agave grown in the highest elevations. TEQUILA ROSE: It is an American liquor, made with natural strawberry cream and a touch of premium tequila, giving it the 15% ACV it owns. I am a wine, spirits, travel, and food writer, restaurant and beverage consultant, wine educator, and event host and speaker. Pernod Ricard USA, New York, completed its acquisition of a significant majority stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión. “This was important to us as we wanted passion and focus. Dwayne ‘The Rock’ Johnson is only the latest celebrity to try his hand at Tequila. ... especially as the 100% owner,” Austin noted. Read the Tequila Avión responsibility statement here. The unique history that led to this and other accolades began in the small town of Jesus Maria in Jalisco, Mexico. Tequila Artesanal Raise Your Spirit Elevate Your Destination Experience Vuelo del aviador Gran Reserva Plata. “We are very excited about the future of tequila, especially Tequila Avión, as it is positioned to become a one-million-case brand under Pernod Ricard’s leadership,” Austin told me. Indeed, Avión had worked with the Lopez family of growers in Jesus Maria, in Jalisco, since its inception, and now, with the added financial muscle behind the brand, it will be able to scale that up. Get it as soon as Tue, Nov 24. Tequila Avión (www.TequilaAvion.com) is produced from only the finest Blue Weber Agave found in the very highest regions of Jalisco, Mexico. Avion Premium Tequila Logo Vacation Mexico Cabo Party Club Rave t-Shirt 3. $129.99-$149.99, 750 ml, 40%; The pinnacle of Avión tequila, this añejo is aged for 43 months in used French oak barrels, then aged for 30 more days in used American oak barrels. And in real life, Avion Silver won Best Unaged White Spirit award at the most recent San Francisco World Spirits Competition. $8.88 shipping. The characters in HBO's Entourage seem to really like Avion tequila. Here, single origin, blue agave is grown at some of the highest elevations for 7 – 10 years. As distribution and volume grow under its new ownership, Avión hopes to continue to cash in on that trend. Tequila Avión® is an ultra-premium tequila founded by Ken Austin and produced with third generation agave growers from single source rare … Tequila is Mexico’s national spirit. Follow me on social media @FDTreport. Fleur-de-lis. “Avión has become a leading aspirational lifestyle brand in the fast-growing ultra-premium tequila category. Pernod Ricard previously took a minority interest in Tequila Avión in July 2011 and signed a global distribution agreement. Mexican Leather Mini Boot Tequila Shot - Original Artisan Bota Tribalera para Tequila - 1 Tequila Shot (Assorted Colors) 4.3 out of 5 stars 69. 95. As is often the case, full ownership by a major global spirits entity is expected to increase the availability and recognition of Avión in short order. By entering this site, you agree to the terms and conditions found Please drink Avión responsibly. Pernod Ricard USA is pleased to announce that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión… “Pernod Ricard did not have an ultra premium tequila, which meant there was a gap in the portfolio,” Austin wrote to me. 99. “We will soon open a visitor center [there], and have been highly involved in the construction of an orphanage five minutes from the distillery,” Austin explained. In the Dominican Republic it is unique in its category (cream of strawberries). NEW YORK—Pernod Ricard USA is pleased to announce that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión.Founder Ken Austin and President Jenna Fagnan, along with Grammy Award winner Jeezy, will remain highly involved and financially incentivized at least until 2020 … While profit is important, giving back has always been critical at Avión, and we expect this to continue with Pernod Ricard.”. “Today, just go into any bar in America and you will see…consumers ordering tequila.” The numbers, EY & Citi On The Importance Of Resilience And Innovation, Impact 50: Investors Seeking Profit — And Pushing For Change, Michigan Economic Development Corporation With Forbes Insights. Now, the company is being acquired by Pernod Ricard (Credit: Tequila Avión). and his family for years. The French drinks group has owned 84% of the Tequila brand since July 2014, when it upped its 20% minority stake in Avión Spirits.. An arrangement like that is beneficial to everyone, from both a financial standpoint as well as a marketing one. Avión is distilled in small pot stills handmade in Jesus Maria. Avión Reposado spends six months in former American whiskey barrels, which is 3x longer than most. That sort of laissez faire attitude in terms of the liquid itself, alongside a hands-on push to increase distribution, has seemed to become fairly commonplace recently as tequila and mezcal brands have been acquired. Avion Silver Tequila is 5 star tequila neat , but loses some of its allure mixed fading into the cocktail.Recommended. Avión Silver voted "Best Tequila" at 2012 San Francisco World Spirits Competition. Opinions expressed by Forbes Contributors are their own. Turns out, it was a little more complicated. Ultra-premium Avión joins super-premium Olmeca Altos in the French drinks group’s Tequila portfolio. © 2020 Forbes Media LLC. In 2012, Avión Silver was voted "World's Best Tasting Tequila" and "Best Unaged White Spirit" at the San Francisco World Spirits Competition beating out all vodkas, gins, white rums and other tequilas. I cover wine, spirits, travel, and food, and consult on wine. It is present in more than 65 countries. With its distinctive, semi-dulcet flavor, tequila is bound to course through any palate smoothly. Our commitment to our craft and unwavering quality has been rewarded by both industry experts and consumers: Best Unaged Silver Tequila, - 2012 San Francisco Spirits Competition Double Gold Award – SIP Awards 2019, Silver Medal, Avion Reposado Tequila – 2012 San Francisco Spirits Competition, Silver Medal, Avión Añejo Tequila – 2012 San Francisco Spirits Competition, Best in Class - Platinum Award, Reserva 44 – 2019 SIP Awards Gold Medal, Reserva 44 – 2014 San Francisco Spirits Competition. here. “We launched Avión in 2010. Last week, Pernod Ricard announced that it had finalized its acquisition of Avión Spirits LLC, producer of the eponymous tequilas and espresso liqueur, for an undisclosed amount. NEW YORK, Jan. 17, 2018 /PRNewswire/ -- Pernod Ricard USA is pleased to announce that it has completed the acquisition of the remaining stake in Avión Spirits LLC, owner of the ultra-premium tequila brand Avión, from its joint-venture partner Tequila Avión. “We launched Avión in 2010. So my curiosity was piqued. Austin is the Founder and Chairman of Tequila Avión, which launched in July 2010. Only the finest single source agave is handpicked when ripe, harvested by the family’s team of jimadores. To find out more about responsible consumption, visit Responsibility.org For tequila to be tequila, it must be produced within the country, in specific regions surrounding a town called Tequila and with ingredients — namely agave — grown in those regions. The purchase marks yet another entry into the agave-spirits market by Pernod Ricard, which last year became the majority owner of Del Maguey Single Village Mezcal. Crowns open at the top. And in this age in which the authenticity of foods, wines, and spirits is such a key factor in a product’s continued success, working to help the communities where products are grown and crafted is often smart business, in addition to being altruistic. Not sure what brands to consider? Other plants including bales of hay or straw. You may opt-out by. Ultimately, the acquisition of Avión by Pernod Ricard bodes well for both companies involved. 031701, 050503, 051305, 051325, 241102, 260107, 260108, 260118 - Wings. I host beverage-focused dinners, workshops, and seminars around the country for private and corporate clients, have consulted on wine lists for dinners at New York’s James Beard House, created beverage programs for a number of the Philadelphia region’s top restaurants, and work with private clients on their wine collections. “This has been under discussion for the past 18 months,” Tequila Avión Founder and Chairman Ken Austin told me in an email, adding that he and President Jenna Fagnan “agreed to do so this past December, with [the] deal closing January 2018.” Austin, Fagnan, and musician Jeezy, who has been involved with Avión as an advisor, as well as other key members of their team, will remain at least until July 2020. 2 of 2 people found this review helpful - WhiskeyFunatic up … The tequila has a huge part in HBO's hit show, but as Avion's founder explains, the product placement didn't cost the company a dime. Tequila Avión Founder and Chairman Ken Austin, right, has been working with Alejandro Lopez, left,... [+] and his family for years. The timing was perfect for the new owners. At the time, every person told me I was crazy and tequila was not a huge growth category,” Austin explained. “Pernod Ricard is able to scale the Avión business globally, especially as the 100% owner,” Austin noted. Double Gold Medal Winner at the prestigous 2020 San Francisco Spirits Competition. Avión Agave is slow roasted in brick ovens for three days. Diageo bought George Clooney’s Tequila brand Casamigos in 2017, in a groundbreaking deal worth $1 billion. Tequila Avión has won multiple awards in 2011 and 2012 San Francisco World Spirits Competition.The drink's parent company was founded by Ken … Pear, Apples, Honey. $14.95 $ 14. This purchase has been several years in the making. There is a great commitment to accelerate the business, doing [it] in the right way, versus a mad rush to ‘pay it off.’”. Today, Avión is their tequila and we are thrilled they are keenly focused on Avión more and more every day.”, There will also be benefits in Mexico, where the agave is grown and the tequila is produced. This was followed in 2014 with Pernod Ricard paying more than $100 million (the exact number is not available, and officers of the company would not divulge it to me) for a majority of ownership. Tequila Avión 40% Alc./Vol (c) 2019 imported “It will open very soon and will house over 140 children, including up to 40 newborns. Tequila Avion, which can cost up to $150 a bottle, was started in 2009 by former Marquis Jets executive Ken Austin. Austin Sarat—Associate Provost, Associate Dean of the Faculty, and William Nelson Cromwell Professor of Jurisprudence and Political Science at Amherst College—comments on President Trump’s commutation of the sentence of Roger Stone. 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